Pharmacy management and marketing. Section 2 "Marketing in pharmacy" : study guide for students of pharmaceutical faculties of the specialty 226 "Pharmacy, industrial pharmacy" professional qualification "Pharmacist"
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Запорізький державний медико-фармацевтичний університет
Abstract
The study guide presents educational materials for Section 2 " Marketing in Pharmacy" in the discipline "Pharmaceutical Management and Marketing" (questions for discussion, self-check questions, overview, practical assignments, guidelines for studying the topics of the discipline, self-check tests and a list of references).
For training of Masters of Pharmacy in the field 22 "Health care", specialty 226 "Pharmacy, industrial pharmacy", professional qualification "Pharmacist".
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Pharmacy management and marketing. Section 2 "Marketing in pharmacy" : study guide for students of pharmaceutical faculties of the specialty 226 "Pharmacy, industrial pharmacy" professional qualification "Pharmacist" / comp. : N. O. Tkachenko, V. O. Demchenko, N. M. Chervonenko, T. P. Zarichna ; ed. N. O. Tkachenko. – Zaporizhzhia : ZSMPhU, 2025. – 172 p.