Структурно-семантична типологія заголовкового комплексу публікацій медичної проблематики

Abstract

У статті розглянуто класифікацію заголовків та лідів, запропоновану різними науковцями. Досліджено структурно-семантичну типологію заголовкового комплексу публікацій медичної проблематики. В статье рассмотрена классификация заголовков и лидов, предложенная различными ученими. Изучена структурно-семантическая типология заголовочного комплекса публикаций медицинской проблематики. Published Works of Medical Problems Paying attention to the intense development of medicine and the popularity of its certain areas, modern print media offer not only a few publications on medical subjects, but also relevant category, applications, special issues to the socio-political, entertainment magazines and newspapers. It is known that the efficiency of material of any subject is largely determined by skillfully submitted heading because its purpose is not only to convey the meaning of the article, but also to attract the recipient. So the headline complex role in covering health care system is significant. It was to enable the reader to understand that the text is devoted to medicine, you need to specify which its aspects exactly arouse interest in the publication. However, the fact that medicine is quite a specific area, the authors must be very skillful in order to make the headline complex and leads of the articles to meet the goal – to be informative and at the same time to interest potential readers. For journalists who write on medical topics, it is a priori impossible to use in headlines pun (puns), advertising slogans, sensational statements. The article deals with the classification of different headline complex and leads by different scientists. It was found that the peculiarities of the complex features of headline complex in analyzed publications is that the title often contains basic concepts related to the main topic of publication, but remembering the fact that the publication is not specialized, headline complex and leads do not include complex terms. Headline not only guide the audience in the issue of journalistic work, attract the attention of the interested recipient, reproduce the basic idea of mediatext, but also stimulate the reader to cognitive activity, which is the basis of intellectual communication.