Retrospective analysis of the domestic pharmaceutical market of drugs with the antidepressant action

Abstract

The results of marketing analysis of the domestic pharmaceutical market of the drugs with antidepressant action since 2007 till 2015 are presented. The analysis of registration data of antidepressants was done. The structure of the group range was analyzed in accordance with the country of production. It was established that the Ukrainian market is formed mainly by imported drugs. The dynamics of growth of liquidity ratios of antidepressant drugs in the domestic wholesale market was determined.

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Yakovleva O. S. Retrospective analysis of the domestic pharmaceutical market of drugs with the antidepressant action / O. S. Yakovleva, R. N. Khaliq // Менеджмент та маркетинг у складі сучасної економіки, науки, освіти, практики : зб. наук. робіт ІV міжнар. наук.-практ Internet- конференції, м. Харків, 24 – 25 березня 2016 р. – Харків : НФаУ, 2016. – С. 274-281.

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