Scientific And Methodological Feasibility Of Approaches To Evaluation Of Socially Responsible Behavior Of Pharmacists

Abstract

The purpose of the work is to validate the methodological approaches to the integrated assessment of socially responsible behavior (SRB) of junior bachelors, bachelors and masters of pharmacy (hereinafter - pharmacists) at the pharmacy level as a compulsory component of professional activity. Materials for research were publications of fundamental and applied researches of domestic and foreign scientists on questions of social responsibility (SR) and methods of its evaluation at the level of organization and personal level; national and international normative acts that regulating SR, the activities of the pharmaceutical organization and the work of pharmacists. In the course of the research were used the methods of information search, systematization, analysis, synthesis, comparison, generalization and modeling. Modeling and formalization of the methodology of a comprehensive assessment SRB of pharmacists at the pharmacy level as a compulsory component of professional competencies has been carried out on the basis of the science-research analysis. In order to carry out a comprehensive assessment of SR, it is necessary to use both quantitative and qualitative indicators. The complex evaluation methodology is based on expert judgment in combination with the methods of psychodiagnostics of the individual on the principles of complexity and synergy and systemic, competence, culturological, rating and subjective-effective approaches. The use of the proposed methodology will give possibility to pharmaceutical organization of the retail segment of the pharmaceutical market, that is, the drug store, enhance its competitiveness, its image and trust from the stakeholders, the quality of pharmaceutical care and improve the system of motivation of pharmacists